As the ink market increasingly becomes more global, companies are more frequently turning to the Internet as a quick way to get their information out to a wide range of people. Many sites even have versions in multiple languages in order to reach an even broader range of potential customers. Siegwerk Siegwerk Druckfarben, a German-based ink manufacturer, sees its web site, www.siegwerk.de, as an efficient way to reach an international audience. “Having a web site means showing presence and ...